Is it time to leave Russian lips, 'Fox Eye' thread lifts and overdone faces in 2024? I hope so! The world of aesthetics is rapidly evolving; with new treatments, products and techniques debuting on the market all the time. But what do I, as an aesthetics expert at the forefront of the industry, believe we'll see more of over the next 12 months?
I believe (and hope!) that in 2025, we’ll see patients opting to choose medical practitioners for their aesthetic treatments - not just for their safety, but also because of the need for more holistic, comprehensive approaches to patient care.
Skin, mental health and physical health are very much intertwined - and rather than band-aiding something a patient is unhappy with (by simply injecting filler, for example) the future of aesthetics lies in having deeper conversations. We need to understand a patient’s lifestyle, genetics, diet, environment, health concerns etc - all of which can contribute to their wellbeing, self-esteem and skin health.
For example, a patient may come in for Botox, but during their consultation we’ll also discuss menopause or feeling unwell; meaning I can act in a medical capacity to help that person across all areas, rather than being a one-stop-Botox-shop. Medical practitioners can offer things such as blood tests, skin scans and a more holistic approach to the issues you’re presenting with - as well as referring patients to trusted specialists for additional care.
I’m also a big advocate for collagen banking. As we age, our body’s natural production of collagen decreases... leading to wrinkles, sagging and loss of volume. Treatments designed to stimulate collagen production are becoming increasingly popular, offering patients a more natural approach to anti-ageing. I love Sofwave for this, due to its ability to promote collagen renewal without damaging the skin's surface.
One big change I’m hoping to see over the next 12 months is movement and implementation of regulation across aesthetics and medical aesthetic treatments in the UK.
In 2025, I hope we see less ‘trends’ and sensationalised nicknames for what are, ultimately, medical procedures (such as Vampire Facials, Salmon Sperm Facials etc.) These kinds of terms trivialize the serious nature of these procedures. Aesthetic treatments aren’t ‘trends’ - they aren’t as simple as getting a new hairstyle or choosing TikTok famous skincare. They are serious procedures - with very real risks.
What are your thoughts? Got any other insights to share? Let me know in the comments, I always love to hear from you!